Over the past 10 years, the retail industry has undergone a tremendous amount of change. From e-commerce, home delivery/pick-up, third-party shoppers, self-serve check-out, and use of mobile technology, to name a few. As retailers have implemented and adapted to the new technologies, the store shopping experience for the customer has changed little.
We believe the digital shopping cart will open a whole new era for the retail industry. The era will change the store experience for customers and how retailers merchandise. Some of these changes will include:
(1) Customers Saving Time: Mobile Payment
Digital shopping carts allow customers to shop, scan, pay with mobile payment options and go. No more waiting in line for a cashier. This saves much time and improves customers’ satisfaction.
(2) Self-service shopping: Touch-screen
Gone are the old metal carts. The store shopping journey starts with a digital shopping cart which provides customers with a complete guide of the store. The location, price and product information are all within the cart. The touch-screen displays all necessary information (as defined by the retailer) along with ads, coupons, and other promotional items to help customers make their purchase decisions.
(3) Powered by Artificial Intelligence: Accuracy
HiCart’s digital shopping cart employs artificial intelligence (AI) throughout the cart, from scanners, sensors, and cameras to the software. This enables the customer to have a seamless shopping experience while ensuring item and check-out accuracy.
(4) Digital transformation: Retail Media
Retailers will have the capability to tailor product offerings to customers using precision marketing. The HiCart software can display ads, coupons, and promotional offers based on customer preferences or item location. Using the navigation, the cart can guide customers to the item location, provide product details, offer alternatives, and much more.
