We celebrate our retail customers achieving a major milestone of 2.36 million usage transactions during the month of June (2023). This milestone demonstrates store customers are choosing to shop with digital shopping carts again and again. The transaction data comes from HiCart’s usage tracking dashboard that manages the 30,000+ digital shopping carts deployed with retailers around the globe.
The transactions represent the successful deployment of digital shopping carts by retailers to gain usage by their customers. Why are store customers choosing to shop digitally? We’ve compiled the deployment project success factors, which include:
(1) Improve customer’s shopping experience:
One of the primary benefits of a digital shopping cart is to improve the customer experience. Store customers enjoy a personalized and convenient shopping experience with a user-friendly touch-screen display that makes it easy to add items to the cart, search and locate items, and get recommendations.
A major part of the experience is for store customers to receive timely coupons, deals, and promotional offers as they shop. Retailers that use HICart’s precision retail media solution can automatically display relevant offers to store customers and have witnessed a significant jump in sales and digital cart usage.
Make it easy to find and locate items in the store. Each digital shopping cart has a navigation system to make it easy for customers to find their way around the store.
(2) Skip the lines with automated check-out:
No one likes to wait in line. The automatic scan, tally, and pay capability of digital shopping carts allows customers to skip the checkout line. HiCart integrates with mobile payment apps or retailer’s POS to automate the check-out process and allows customers to pay directly from their smartphones. This adds convenience and reduces the number of manual cashier lanes.
(3) Improves store efficiency:
Smart shopping carts can also help retailers streamline their operations and improve store efficiency. By leveraging smart shopping cart technology, retailers can monitor inventory levels, optimize store layouts, and reduce checkout lanes.
Retailers can also analyze shopping data collected by smart shopping carts to gain insights into customer behavior, such as popular items and peak shopping times. With this data, retailers can improve their supply chain management, making sure that popular items are always available and that inventory levels are optimized. The project should aim to make sure that the smart shopping cart is seamlessly integrated into the retailer’s operations and that all data collected is stored and analyzed appropriately.
